Discussion 8B: Symbolism in Business
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Businesses use symbols to help consumers identify with their brand. Review the following two articles about how symbols relate to a company’s brand.
Hidden symbols in common food logos: https://www.businessinsider.com/hidden-symbols-in-common-food-logos-2017-3 (Links to an external site.)
Make your brand iconic: The power of symbols in branding: https://stickybranding.com/make-your-brand-iconic-the-power-of-symbols-in-branding/ (Links to an external site.)
If you started a company today, what would your logo look like?
What symbols would you use to convey your brand? Explain why you would choose that symbol and what that would convey about you or your business.
Responses to Others
Respond to at least two other posts. How was their use of symbolism similar to or different from what you chose to convey your brand?