Sephora direct: investing in social media, video, and mobile

Case study: Sephora Direct: Investing in Social Media, Video, and Mobile

Two page on the question “What do you make of Sephora’s digital and social media efforts as of the fall of 2010?  By looking outside of the case, what do you make of Sephora’s current digital and social media efforts? ” 

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sephora case on page 65

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